Why would I choose Wool Carpet over Synthetic Carpet?
Wool Carpet is naturally stain and soil resistant. The wool fibers' structure consists of overlapping scales, arranged much like shingles. These scales inhibit dirt from adhering to the fiber. Wool has significantly better soil release than any fiber. Wool cleans better making stain protection unnecessary.
Wool Carpet is naturally crush resistant. The wool fiber is naturally curly and it has more crush resistance than any other carpet fiber.
Wool Carpet is hypo-allergenic. Wool is non-allergenic and does not promote the growth of dust mites or bacteria.
Wool Carpet is affordable. Our unique business model allows us to provide you high quality wool carpet with an exceptional selection at amazing prices.
Wool is natural and renewable. The raw material can be harvested every 9-12 months and our New Zealand sheep produce the cleanest, whitest, healthiest, and most sustainable wool.
All Natural, Sustainable, Durable, Non-Toxic Wool Carpet
Luxurious and soft to the touch, with the integrity of outstanding environmental credentials, beauty, performance maintenance and health benefits - wool is the authentic naturally sustainable fiber that all synthetics strive to emulate.
Wool is the ultimate renewable fiber: With sheep grazing freely on grass, wool grows continuously before being shorn every 9 - 12 months. The sheep are then returned to their pastures to grow more wool.
Wool is biodegradable: In soil, wool readily biodegrades to produce essential plant nutrients such as potassium, nitrogen and
phosphorous. Even in a landfill, wool pile will decompose leaving no
harmful residues. Wool is composed entirely of amino acids, the
building blocks of life and at the end of its useful life, pile from wool
carpet can be returned to the ground, releasing nutrients as it
decomposes, promoting further grass growth.
Wool is energy efficient: Wool is produced from totally renewable
and natural resources - water, sun and grass and requiring far less
energy to produce than synthetic fibers. In your home, wool carpet reduces heating and cooling energy requirements by preventing heat loss and heat rise through floors.
Wool has innate stain and soil resistance: Chemical stain
resistance treatments are not necessary. Wool’s unique fiber
structure of overlapping, microscopic scales (much like roof
shingles), make it durable and hard wearing, while inhibiting dirt
adhering to the fiber and giving significantly better soil release than
Wool is the most forgiving and easiest fiber to clean and
maintain: Wool does not attract lint so vacuum cleaning is easier
and in wet cleaning fibers swell and release dirt particles.