Whitfield Natural Textiles Broadloom Wool Carpet – Pure Nature 48 12 ft wide

Discounts available on orders over 500 sq ft — call 1-888-976-8166 for a quote.

Whitfield Pure Nature 48 – 100% Wool Broadloom Carpet

Pure Nature 48 is a thicker, more cushioned version of Pure Nature 32. The 48 oz solid loop pile adds comfort and resilience underfoot while keeping a clean, uniform look.

Whitfield Natural Textiles makes its wool carpets in Dalton, Georgia, in the foothills of the Blue Ridge Mountains. Pure Nature carpets are made with all-natural components, including a wool-cotton and jute primary backing, natural rubber binder and woven jute secondary backing.

The colors are the natural shades of the sheep's fleece — no synthetic dyes or harsh chemical treatments. Because the wool is natural, color can vary slightly from run to run and from samples. We recommend ordering a sample first.

Available Colors — Pure Nature 48

• Macadamia
• Aspen
• Almond
• Beech
• Cashew
• Kola

Frequently Asked Questions

What is Pure Nature 48 made of? 100% undyed British wool on an all-natural backing (wool-cotton/jute primary, natural rubber binder, woven jute secondary), 48 oz per square yard.

How is it sold? Pure Nature 48 is 12 ft wide and sold by the lineal foot — each lineal foot is 1' x 12' (12 sq ft). Minimum order is 20 lineal feet. Have your installer measure before ordering.

Do you offer volume pricing? Yes. Discounts are available on orders over 500 sq ft. Call 1-888-976-8166.

What padding should I use? For an all-wool installation, pair it with Whitfield's 100% wool carpet padding (sold only with Whitfield carpet orders).

Can I see it before I buy? Yes. Order up to 3 free samples, or call 1-888-976-8166.

Product Specs

• Brand: Whitfield Natural Textiles (Whit-Tex, Inc.)
• Collection: Pure Nature Collection
• Style: Pure Nature 48
• Flooring Type: Broadloom Carpet
• Fiber: 100% Pure British Wool, Undyed
• Face Weight: 48 oz per sq yd
• Primary Backing: Wool-Cotton / Jute
• Binding Agent: 100% Natural Rubber
• Secondary Backing: 100% Natural Woven Jute
• Construction: Loop
• Width: 12 ft
• Minimum Order: 20 lineal ft (12' x 20')
• Warranty: 5-Year Limited Warranty (manufacturing defects)
• Made In: Dalton, Georgia, USA

Ideal Applications

• Living rooms and family rooms
• Bedrooms and nurseries
• Home offices and dens
• Homes where low-chemical, natural materials matter

Why Choose Whitfield Pure Nature 48?

• A cushioned 48 oz solid loop in undyed wool
• 100% undyed British wool, made in the USA
• 12 ft width, sold by the lineal foot
• 6 natural colors
• Volume discounts over 500 sq ft
• Free samples — up to 3 per order

Care: Whitfield recommends a suction-only vacuum (beater bars can damage the fiber), blotting rather than rubbing spills, and installation by an experienced wool installer with low-VOC seaming tape.

Wool facts: some shedding or yarn sprouts are normal for wool carpet. Clip sprouts with sharp scissors — do not pull. Dye lots may vary from samples.