Whitfield Natural Textiles Broadloom Wool Carpet – Pure Nature Classic 12 ft wide

Discounts available on orders over 500 sq ft — call 1-888-976-8166 for a quote.

Whitfield Pure Nature Classic – 100% Wool Broadloom Carpet

Pure Nature Classic blends a light and a dark undyed wool yarn in a two-tone loop pile. The mix creates a subtle, random grid-like pattern that adds depth and texture to the floor.

Whitfield Natural Textiles makes its wool carpets in Dalton, Georgia, in the foothills of the Blue Ridge Mountains. Pure Nature carpets are made with all-natural components, including a wool-cotton and jute primary backing, natural rubber binder and woven jute secondary backing.

The colors are the natural shades of the sheep's fleece — no synthetic dyes or harsh chemical treatments. Because the wool is natural, color can vary slightly from run to run and from samples. We recommend ordering a sample first.

Available Colors — Pure Nature Classic

• Maple
• Bamboo
• Bark

Frequently Asked Questions

What is Pure Nature Classic made of? 100% undyed British wool on an all-natural backing (wool-cotton/jute primary, natural rubber binder, woven jute secondary), 48 oz per square yard.

How is it sold? Pure Nature Classic is 12 ft wide and sold by the lineal foot — each lineal foot is 1' x 12' (12 sq ft). Minimum order is 20 lineal feet. Have your installer measure before ordering.

Do you offer volume pricing? Yes. Discounts are available on orders over 500 sq ft. Call 1-888-976-8166.

What padding should I use? For an all-wool installation, pair it with Whitfield's 100% wool carpet padding (sold only with Whitfield carpet orders).

Can I see it before I buy? Yes. Order up to 3 free samples, or call 1-888-976-8166.

Product Specs

• Brand: Whitfield Natural Textiles (Whit-Tex, Inc.)
• Collection: Pure Nature Collection
• Style: Pure Nature Classic
• Flooring Type: Broadloom Carpet
• Fiber: 100% Pure British Wool, Undyed
• Face Weight: 48 oz per sq yd
• Primary Backing: Wool-Cotton / Jute
• Binding Agent: 100% Natural Rubber
• Secondary Backing: 100% Natural Woven Jute
• Construction: Two-Color Loop
• Width: 12 ft
• Minimum Order: 20 lineal ft (12' x 20')
• Warranty: 5-Year Limited Warranty (manufacturing defects)
• Made In: Dalton, Georgia, USA

Ideal Applications

• Living rooms and family rooms
• Bedrooms and nurseries
• Home offices and dens
• Homes where low-chemical, natural materials matter

Why Choose Whitfield Pure Nature Classic?

• A two-tone loop with a subtle grid texture
• 100% undyed British wool, made in the USA
• 12 ft width, sold by the lineal foot
• 3 natural colors
• Volume discounts over 500 sq ft
• Free samples — up to 3 per order

Care: Whitfield recommends a suction-only vacuum (beater bars can damage the fiber), blotting rather than rubbing spills, and installation by an experienced wool installer with low-VOC seaming tape.

Wool facts: some shedding or yarn sprouts are normal for wool carpet. Clip sprouts with sharp scissors — do not pull. Dye lots may vary from samples.